jessa

Everyday Stories, Lived

jessa blog

  • Doing your best

    Doing your best is as important as seeking to serve the very people you want to reach. I can remember how the referral from a delighted customer kept a food business moving and growing. And my friend pointed out that people only talk about something they’d be proud to tell a friend. So whatever work Read more


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  • The Adventures of Captain Horn

    A bit of a backstory This is the book notes that started all the book notes I made. Wrote this around February in 2018, and for the first time, this draft finally gets a glimpse of what’s outside my computer folders. The time I poured into writing this now gets a chance to show off Read more


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  • How to know when someone is attracted to you

    Okay, I know why you checked out this post. Because, of course, you want to verify if the person you’re thinking right now (ehem) is interested in you. So, read on. Because instead of reading this whole book, which I believe some (or most) of you either don’t want to make time or don’t have Read more


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  • Facebook world vs. real world

    I don’t know how much of your life you put out on social media. But I think we both agree that the things we post on social media don’t always translate to what happens with our everyday lives. And that in every happy couple photo you see on your friend’s timeline doesn’t mean that they Read more


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  • Our obsession with measurements

    Chasing the leaderboard sometimes undermines our ability to produce valuable content. Because instead of doing the work that changes a culture, we succumb to producing content that gets more likes, listens, or hits. And remember school? Some people, instead of studying to learn, they are studying to pass. And that’s becoming a problem as others Read more


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  • Loan approvals based on your online activity?

    Are you ready for a world in which your loan approval depends not only on your financial history but also on your online activity? A consumer looking for a loan in the near future might have to worry about not merely her financial history but also her online activity. EVERYBODY LIES: BIG DATA, NEW DATA, Read more


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  • Revisiting connections

    Ant trails. If you tried paying attention to ants before, you’d notice that they follow a trail to get across between point A to B, and so on. And the path less traveled by will eventually vanish, only keeping the one that they mostly tread. The same goes with connections we barely visit, be that Read more


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