jessa

Reflections on becoming

  • Waking up before the sun rises

    When you don’t wake up before the sun rises, you’re already late. I’ve heard a businessman tell the audience just that during a business seminar. And as an ordinary person who wakes up only in time not to be late for work every day, I can sense that something is missing with my morning routine. But I Read more


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  • Truth defined by Google

    “We no longer search for information. Instead, we google. And as we increasingly rely on Google for answers, so our ability to search for information by ourselves diminishes. Already today, ‘truth’ is defined by the top results of the Google search.“ — 21 Lessons for the 21st Century When was the last time you did Read more


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  • Where do bad decisions come from?

    In making decisions, your own mind may be your worst enemy. from the 1998 HBR article The Hidden Traps in Decision Making From the article, there are well-documented psychological traps that undermine our decision making. They are as follows: Just click on the psychological trap you want to explore further. The anchoring trap The status-quo Read more


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  • Misleading stories

    You need to be careful what you listen to repeatedly because you might eventually mistake the lie for truth. Take this marketing ploy as an example. Branding often involves retelling the same fictional story again and again, until people become convinced it is the truth. What images come to mind when you think about Coca-Cola? Read more


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  • The future of energy market: Energy-as-a-Service

    Energy-as-a-Service (EaaS) is a delivery model that combines hardware, software and services. Solutions should combine demand management and energy efficiency services, facilitate the adoption of renewable and other decentralised supply sources, and also optimise the balance between demand and supply. from the publication of Deloitte on Energy-as-a-Service: The lights are on. Is anyone home? So Read more


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jessa

Reflections on becoming

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