If you were not as convinced by the product you want to sell out, it would be challenging to get the idea across. Because the people you seek to serve aren’t stupid. They can feel in their guts (perhaps except for extremely gullible people?) if you know what you’re talking about or if you are just running through a mental script.
So how to be persuasive enough?
First, you should have tried and tested the product. Then, after getting all the benefits firsthand and being convinced that it’s a product worth talking about, you now have a story to tell.
People listen to and connect with stories.
jessa 