Perhaps, you’ve grudgingly participated in large group brainstorming sessions because you believe nothing comes much out of it.
Yes, you can talk about so many things but barely see any actions that result from it.
From 3 Common Fallacies About Creativity:
Group brainstorming feels more productive, not because of the number of ideas that are produced, but because of social effects. The social connection we experience with each other during brainstorming makes us happier and we confuse that with productivity.
Your hunch must be true all along then?
But here’s what’s more interesting.
From 3 Common Fallacies About Creativity:
A Yale study found that the number of ideas produced by individuals and then aggregated (nominal group) was twice that of ideas generated by the group working together.
So, the next time you really want to gather a group of people, instead of doing the brainstorming as a group, you might consider only meeting together to aggregate individual ideas. In this way, everyone will be given a chance to validate and improve their ideas, and perhaps, you’ll get the response you’re seeking.
jessa 