It might be difficult, but it’s essential.
Why? Because if you choose to be rigid despite the forces that work against you, you might lose. That instead of reaching the very people you seek you serve, you end up unable to keep up with their evolving need.
But keeping up with changes doesn’t mean that you need to yield to pleasing everybody. Because that’s an impossible feat.
There will always be a hater and a basher out there, not solely because you are doing a bad job. It’s just that what you do is not for them.
Keeping up with the changes doesn’t also mean losing your identity.
If you need to keep up with the changes, you need to be flexible and adaptable. At the same time, you don’t tolerate compromise.
So what should you do then?
You need to know who you are and know the people you seek to serve.
In this way, you can keep up with the changes without losing yourself in the process.
jessa 