I have heard stories of people telling how TikTok seems to know them better than their family does.
And in an article from The Wall Street Journal:
An earlier video investigation by the Journal found that TikTok only needs one important piece of information to figure out what a user wants: the amount of time you linger over a piece of content. Every second you hesitate or re-watch, the app tracks you.
Through that one powerful signal, TikTok can learn your most hidden interests and emotions, and drive users of any age deep into rabbit holes of content—in which feeds are heavily dominated by videos about a specific topic or theme. It’s an experience that other social-media companies like YouTube have struggled to stop.
If that’s not enough to creep you out, here’s from the same article:
An analysis of the videos served to these accounts found that through its powerful algorithms, TikTok can quickly drive minors—among the biggest users of the app—into endless spools of content about sex and drugs.
Whether you are an avid user of the app or a parent who’s skeptical about your children using it, then just remember that garbage in, garbage out.
And as much as you want to deny what kind of person you are, especially when it puts you in a bad light, the TikTok algorithm knows you better.
Where you linger just shows what kind of things make you tick.
jessa 