This is not for them, but for you

When we fail to evoke the response we hope to make, we may be tempted to stop doing the work we decided to pursue.

However, it’s worth considering the fact that maybe, the idea we have now is for other kinds of people. That what we exactly need is to continue shipping the work until they find us (or we find them).

From The Practice: Shipping Creative Work:

…you can’t command people to feel what you want them to feel.

All we can do is choose the right people, bring them the right work in the right way with the right intent, and then leave it to them to shift their emotional states.

We have to trust ourselves and then we have to trust the people we serve.

The trust will be repaid many times over.

I can remember how I started this blog.

It was a lonely beginning.

But I continued to do the work, regardless.

And I’m glad I did because if I didn’t, you wouldn’t find this blog and you wouldn’t be here.

So thank you for your trust. I am grateful to have you here with me in this journey.

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