Chasing the leaderboard sometimes undermines our ability to produce valuable content. Because instead of doing the work that changes a culture, we succumb to producing content that gets more likes, listens, or hits.
And remember school? Some people, instead of studying to learn, they are studying to pass. And that’s becoming a problem as others try to game the system.
The problem is this: the things we can measure are often not exactly what we care about. We can measure how students do on multiple-choice questions. We can’t easily measure critical thinking, curiosity, or personal development. Just trying to increase a single, easy-to-measure number — test scores or the number of steps taken in a day — doesn’t always help achieve what we are really trying to accomplish.
— Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are
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