Being clear about who you do it for makes the intention evident for everyone involved and affected by your actions.
Say, you post a Happy Mother’s Day greeting on Facebook, which details your gratitude for your mother. However, you do not tell these things to your mother face to face, especially when you can do so (physically or via messaging and call). You never try to show gratitude, too, even when you can.
How would that look like, then?
Your intention could be to appear grateful to your online community, being one with them in the celebration. However, you must also remember who you do it for. Because if your intention is to greet your mother a Happy Mother’s Day or the women you value Happy Women’s Day, then it’s best to tell them personally and not just through a public post, expecting them to read it together with the general public.
And this goes beyond greetings.
Knowing who you do things for sets the course of actions you eventually take.
You can fake intentions only for a time; then it shows.