Doing your best is as important as seeking to serve the very people you want to reach.
I can remember how the referral from a delighted customer kept a food business moving and growing. And my friend pointed out that people only talk about something they’d be proud to tell a friend.
So whatever work you do right now, make it a point to do your best always.
And best doesn’t mean perfect.
What it means is that given the resources you have at the moment, you made sure that people would be glad to tell others about your work, your product, or your service.
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